Like many other perennial debates, the one about the rebound effect simply refuses to go away. The basic argument is that if you replace an inefficient car, or light bulb, or refrigerator with a more efficient one – everything else being equal – the typical consumer will drive farther, use more light and buy bigger fridges virtually cancelling any energy efficiency gains. Those who subscribe to this theory claim that making appliances and electricity consuming devices more efficient is mostly counter-productive because consumers will simply use more… (more)